Get to know you. Be you. Do you.

I coach women to actively participate in creating heaven on earth


have the time of their lives in the process!

Hi, I'm Dr Amy Ewald.

I'm so thrilled you're here!

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Here's my story in 60 seconds ...

I grew up in a Christian family with what I now coin 'girl-scout' Christianity.

Life - regardless of whether it was family, faith, or work - was a game of collect the badges. Collect all the girl-scout badges and I'll go to heaven!

To collect the badges, I wanted to do it all. I was everything and everyone for everybody. Life was a dangerous juggle.

I lived that way, somehow managing it all to the detriment of my physical, emotional, mental, and spiritual health, up until the time I got diagnosed with cancer.

Needless to say, I SUCKED at all my roles then - as a wife, a mom, a daughter, a Christian, a friend, and a business owner.

Life fell apart.

Until one day, I heard God say: I don't need you to do anything for me. That's not why I created you.


That was my turning point: a time of conviction, reflection, and repentance.

I overhauled my mindset, re-evaluated my calling and identity, and reset my heart.

These days, I work from a place of freedom and choice.

I work hard not because I HAVE to, but because I WANT to be a part of the fun stuff God's doing in the world!

These days, I balance being a Jesus-follower, wife, mom, coach, author, speaker, manager, and business owner.

Here's the good news, lovely:

You don't have to go through the anguish I did to live a purposeful, impactful life.

You can save yourself the misery by learning from my mistakes.

I have worked with women at various stages of life: business owners, entrepreneurs, ministry workers, homeschooling moms, graduate students, and retirees.

Every single one of them has found clarity and discernment; and gone on to create a life of freedom, fun, and fulfillment.

This can be you too.

Are you ready to take the leap?

You've got this.

And I've got you.

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Made it all the way down here and want to know more?

Here are some not-so-secret & surprising facts about me!

My other name is ...

Dr Hoo (pronounced who); it's my maiden name. I'm the female, lady-boss version in the flesh!

I met my other half ...

On his doorstep. I was working as a door-to-door salesperson and knocked on his door. We married 6 months after.

My personality type ...

ENFP, but it's a close call on the introvert-extrovert and thinking-feeling scale.

My 5 top Clifton Strengths are Harmoney, Maximizer, Intellection, Futuristic, and Connectedness.

My fave place is ...

The beach. The pool. Anywhere with a good body of water. It's the medium in which I feel closest to God.

My fave drink is ...

A good Shandy (mix of beer and lemonade). Hubby thinks it's a waste of good beer, but loves me enough to buy lemonade everytime he has beer.

My biggest vice is ...

I LOVE a good Korean drama. TV is the way I chill!

Grab my weekly inspiration on living an identity-led life